Disney+ and Hulu subscriptions are getting more expensive
According to The Street, Disney has raised prices across its entire streaming portfolio, including Disney+, Hulu, and ESPN+. This move comes as the company celebrates a key milestone—its streaming business is profitable for the first time since Disney+ launched in 2019.
Streaming Services Reach Profitability
According to CEO Bob Iger’s executive team, the Disney streaming bundle, which includes Disney+, Hulu, and ESPN+, posted a $47 million quarterly operating profit. This profitability comes earlier than expected, as Disney continues to build streaming into a long-term growth strategy. “The combination of exceptional content and a broad brand portfolio is the key to our success,” the executive team noted.
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Disney attributes some of its streaming success to the positive overflow from its film division. New subscribers joined the platform to catch up on franchise content before the release of sequels or new installments in theaters.
Price Increases Across Platforms
While Disney celebrates streaming profits, customers will soon see higher subscription costs. Starting in October:
- Disney+ with ads will increase from $7.99 to $9.99, and without ads, it will go up to $15.99 from $13.99.
- Hulu with ads will also rise to $9.99, while the ad-free option will now cost $18.99.
- ESPN+ subscribers will see a price increase from $10.99 to $11.99 per month.
New Streaming Bundle Offers More Content
In a bid to better compete with Netflix, Disney is introducing a new streaming bundle. This bundle, which includes Disney+, Hulu, ESPN+, and Warner Bros. Discovery’s Max, will cost $30 per month, providing subscribers access to a vast library of content.
As Disney’s streaming services enter profitability, the company continues to adjust pricing while investing in its content to attract and retain subscribers.
